01
Data over gut.
Conservative with budget. Aggressive with proven winners. Every decision is backed by data and clear metrics. Hunches are where money goes to die.
Obsessed with your growth. Ruthless with your budget.
Nine years, 140+ accounts, five markets — media measured in profit, not impressions.
Trusted by
Spend is going out; revenue isn't following it back. We find which of the seven pillars is actually broken — then rebuild the account around what the data proves.
2.59× → 4.05×return on Meta spend, Jun to Sep 2026, after a takeoverEgypt’s top
performance marketing team
Ad platforms reward speed and signal. We run tight feedback loops between creative, audience and landing experience so budget always flows to what is actually converting.
See the exact reporting stack we build for every account.
140+ Accounts managed
9 Years In performance media
3 Continents covered
Track record
Numbers we’ve earned, not borrowed
8.47×
Return on Meta spend
Egyptian everyday-wear brand
Apr 2024 to Jun 2026
5.78×
Blended return on all ad spend
Egyptian casual apparel brand
Oct 2023 to Jun 2026
8.14×
Return on Meta spend
Egyptian fashion label
Sep 2024 to Jun 2026
4.05×
Return on Meta spend, Sep 2026
Kids' snack brand
Sep 2026
EGP 1.69M
Net sales, Aug to Sep 2026
Egyptian stationery retailer
Aug to Sep 2026 against Aug to Sep 2025, before our takeover
9 years140+ accounts60 brands5 markets5 channels3 continents
Independent since 2017. No agency layers, no junior handoffs — a direct line to the person running your account.
Three principles that decide what we touch
02
PMF first.
We work with businesses doing 300k+ EGP a month or USD equivalent. Not gatekeeping — evidence the product works before paid amplifies it. Paid traffic is a megaphone, not a doctor.
03
Senior hands only.
Direct line, no agency layers. Every account we take, we run. Personal accountability isn't scalable. That's the point.
1 senior operator per account.
0 handoffs.
Four ways we get hired
01 — Account rebuilds
You're spending. It's not converting.
We diagnose where the gap actually is — quality, quantity, CTR, QS, CPC, conversion rate, or ROAS — then rebuild from there. Google Ads, Meta, TikTok.
02 — Scale-up management
Profitable accounts that need a bigger ceiling.
Structured tests, then double budget on what works. When CAC ceilings hit, we open second channels — Meta into TikTok, Google into Meta — before they become a problem.
03 — Cross-border launches
Egypt, Gulf, USA, Australia, Europe. Bilingual where it matters.
Local search behaviour is not translated copy. We launch Arabic and English campaigns side by side, US and AU regions in parallel, and run Gulf and European markets with the right cultural and currency settings.
04 — Reporting that drives decisions
Dashboards that make the next move obvious.
Visual creative-first reports for Meta and TikTok. Performance-first reports for Google Ads. The shorter the gap between data and the next test, the faster the account compounds.
Selected work
All 5 case studiesGrowth that compounds, with the basis on every number.
Meta-attributed revenue by quarter, Q2 2024 to Q2 2026.
Meta
Egyptian everyday-wear brand
8.47× on Meta for 27 months.
A catalogue-led Meta account that took on 3.9× the quarterly spend between its first tracked quarter and Apr to Jun 2026, its largest quarter, which returned 10.87×.
Return on Meta spend
8.47×
Revenue
EGP 56.66M
Purchases
61,292
Apr 2024 to Jun 2026. Meta-attributed revenue.
Read the case study
Store revenue (GA4) by quarter, Q4 2023 to Q2 2026.
Meta + TikTok + Google Ads
Egyptian casual apparel brand
EGP 120.86M in store revenue. Judged at the till.
33 months of Meta, TikTok and Google Ads, measured against real store revenue instead of platform attribution. Monthly ad spend grew from EGP 308K to EGP 903K and the store kept agreeing.
Blended return on all ad spend
5.78×
Store revenue
EGP 120.86M
Store orders
82,928
Oct 2023 to Jun 2026. Store revenue, GA4.
Read the case study
Meta-attributed revenue by quarter, Q4 2024 to Q2 2026.
Meta
Egyptian fashion label
8.14× on Meta while spend grew 11.6×.
A premium label taken from a test budget to a real one. Quarterly ad spend grew 11.6× between the first quarter and Apr to Jun 2026, and quarterly revenue grew 5.0×.
Return on Meta spend
8.14×
Revenue
EGP 7.60M
Quarterly spend, first quarter to Apr to Jun 2026
11.6×
Sep 2024 to Jun 2026. Meta-attributed revenue.
Read the case study
Store orders by month, Oct 2025 to Sep 2026.
Meta
Kids' snack brand
2.59× to 4.05× on Meta. Then a record month.
We took over the Meta account on 14 Jul 2026. In September the brand had its biggest month since the store opened: 6,191 orders and EGP 4.88M in net sales, at 4.05× on Meta.
Return on Meta spend, Sep 2026
4.05×
Store orders, Sep 2026
6,191
Net sales, Sep 2026
EGP 4.88M
Apr to Sep 2026. Meta-attributed, plus Shopify net sales.
Read the case study
Sound familiar?
The symptoms we hear on every first call
Tick whatever hits close to home — or skip straight to the diagnosis.
Selected clients
60 brands. One standard.
E-commerce, lead generation, retail, F&B, SaaS and real estate across Egypt, the Gulf, USA, Australia and Europe.
- Manifest
- Ahjaar
- Cilantro
- Athar Scents
- A Life Plus
- The Collection Properties
- CustomersChain
- Safi
- Akaoui
- Aromatic
- Beyond Sportswear
- Bumsi
- ESM Studio
- Kaftan Couture
- Lift
- Lixy
- Nonito
- Raw Apparel
- Sass
- TradingGoo
- WordsCo
- ZAT The Label
- Al Camileon
- Clue
- Fullslang
- golden_gemjewl
- 80+ more accounts
Selected testimonials
“He has undoubtedly been one of our key forces for growth. He goes above and beyond, delivering insights and reports I didn't even know I needed.”
Suliema Benhalim
Founder · Nino's Bakery
Oct 2024 · 3-year client
“The main reason our launch in Dubai was a success — doubling our bookings every week. Very experienced, professional, and supportive, with the single goal of seeing your business succeed.”
Sherif Yassin
Founder · AQUAFIT
Nov 2024 · Dubai launch
“We saw drastic results immediately — within the first three months, our metrics improved significantly. Over the past year and a half, we've enjoyed a healthy growth rate, much higher than we anticipated.”
Nadeen Nour
Head of Retail & E-commerce · ETTC
Oct 2024 · 1.5-year client
The insights desk
The numbers we publish
report · free →
Egypt Beauty Demand 2026
guide · free →
The Egyptian Payday Cycle: When to Spend Your Ad Budget
report · free →
The Review Desert
report · free →
Always On Sale
report · free →
Egyptian Fashion E-commerce 2026
report · free →
What Fashion Costs in Egypt
report · free →
Lebanon Beauty Demand 2026
in production
CAC & ROAS Benchmarks
guide · free →
Black Friday and White Friday in Egypt: The Ads Playbook
guide · free →
How to Choose a Marketing Agency in Egypt (2026)
guide · free →
Why Egyptian E-commerce Slows in Q3, and What to Do
guide · free →
Meta Ads for Cash on Delivery in Egypt: The Working Setup
guide · free →
Digital Marketing in Egypt 2026: Channels and What Works
How we work
Diagnose. Structure. Test. Compound.
01
Diagnose.
Seven pillars: traffic quality, quantity, CTR, Quality Score, CPC, conversion rate, CPA/ROAS. Find which one is broken before touching anything.
02
Structure.
Themed campaigns. One ad group, one intent. Negatives written before keywords go live. Brand isolated. Tracking validated.
03
Test.
Manual CPC until 30+ conversions. Smart bidding only after data exists. Conservative with client budgets. Aggressive on what works.
04
Compound.
Kill what doesn't work fast. Double budget on what does. Most accounts compound from week six. The longer the relationship, the larger the gap.
The comparison you’re running anyway
Us, a freelancer, a hire, or a network agency
You’re choosing between four shapes, not four vendors. Here is the honest version, including the rows where we are the wrong answer.
| The decision | Mojo | Freelancer | In-house hire | Network agency |
|---|---|---|---|---|
| Who touches the account | One senior operator. Nine years, 140+ accounts. | The person you hired. | One person, learning your stack on your budget. | A junior, two layers of account management away from you. |
| First change goes live in | Days. | Days. | Six to ten weeks to hire, then a ramp. | Three to six weeks of onboarding. |
| What it costs | A monthly retainer, or a fixed-scope project. | The least of the four. | Salary, benefits and tooling before a pound of media. | The most, often plus a percentage of your spend. |
| Channels covered | Meta, Google, TikTok, feeds, and the tracking underneath them. | Usually one, done well. | One channel, one person's habits. | All of them, at arm's length. |
| What they optimise for | Profit, measured against your margin. | The scope you wrote. | The KPI in their performance review. | Retained billings. |
| How you find out something broke | We tell you, in the weekly, with the fix already scoped. | You ask. | You ask. | The quarterly deck. |
| Where they beat us | — | Cheapest way to test one channel before you commit. | When paid media is your core business, not a lever on it. | When you need forty people across twelve markets. |
Swipe the table to compare.
Let’s make your best month your new baseline
Your outsourced Head of Growth — or a one-time account review or rebuild. Start here.
A few quick questions so we know your account before we reply. Takes about a minute.
Rather talk first? WhatsApp — replies in 1 min · or email grow@more-mojo.com